Canadian Consumers’ Dining Behaviors during the COVID-19 Pandemic: Implications for Channel Decisions in the Foodservice Industry

The past two years have been challenging for the restaurant industry in Canada and countries worldwide. This has led many casual fine dining restaurants to adapt their business models overcome immediate long-term impacts of COVID-19 pandemic. paper aims understand how impacted Canadian consumers’ on- off-premise behaviors such vary among various sociodemographic groups, general knowledge COVID-19, telecommuting. Data were collected from a nationally representative consumer panel (n = 1091), survey administered online by Angus Reid. results show that consumers increased experiences during pandemic, which also varied across groups. There was an level telecommuting 68% started following However, negatively correlated with perceived pandemic as reasonably expensive, lesser quality, more convenient. findings may important implications improve channel decisions messaging operators prepare full-service post-COVID-19. They can build on infrastructure capability established offer sustainable services beyond